From the Fresh Digital website recommendations for the firm, in priority order.
Website recommendations and SEO plan
A full site review was prepared and published at markobrienlegal.pages.dev: health checks, titles, H1s, meta descriptions, alt text, URL changes and a content plan.
Core expertise pages
Plan to update the five core expertise pages: commercial disputes and litigation, corporate governance and directors' duties, corporate crime and investigations, employment and discrimination, and media, defamation and reputation management.
Defamation restructure
Plan to split the combined media, defamation and reputation page into dedicated pages for media law, reputation management, defamation claims and defences, and online defamation.
Technical fixes
Schema markup, article URLs under /resources/, category archives set to noindex, old portfolio pages and sitemaps removed, footer heading corrected, click to call and a sitewide HTTPS redirect.
On-page updates
New page titles, H1 headings and meta descriptions across the key pages, plus image alt text.
Resubmit and monitor
New sitemaps submitted to Google Search Console, indexing requested, rankings tracked.
